alicia keys no makeup movement

By now you’ve heard about Alicia Keys’ vow to not wear makeup. For her going sans makeup was empowering, freeing and she wanted other women to have that same experience. This had the internet torn between “Yay, you go girl!”, ” Who cares?” and “Girl stfu?.” However, after all the hype around being all natural, it turns out Alicia Keys isn’t natural at all.

Does anyone really care how much makeup Alicia Keys wears? No. However, if you’re going to make a big deal about this so-called freeing experience of showing your true self then why not commit to it 100%?

In my opinion, I feel there is definitely a place for this movement.  As the beauty industry grows makeup seems to attract everyone and their mother (and sometimes their fathers too). This has created insecurities and people don’t feel beautiful without a fully made up face. Even worse than that, women who don’t just enhance their natural beauty, however, spend an hour transforming into a completely different person every day. The whole embracing your natural beauty is indeed a dope idea. However, it fails when you start a no makeup movement but still need a makeup artist.



If you wanted to lead the way in helping women love themselves bare-faced and imperfect then lead by example. I’m not surprised that your no makeup look is really a “no makeup makeup” look but if that was your plan you could’ve kept this whole thing to yourself. I find no issue with Alicia still wanting a little eyebrow powder and maybe a little bronzer but honey words mean things and you don’t qualify for your own movement.

What do you think about the No Makeup, Ok Just A little Movement?


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