Either you’re tired of product happy makeup enthusiast slowly leading you to the poor house or you’ve always preferred the budget beauty life. Regardless of how you decided high end isn’t always the best end the competitive nature of the beauty industry is always working in your favor. Makeup dupes provide all or most of the experience with none of the guilt.
Every time a brand new product gets an enormous amount of hype behind it another brand is ready to compete and release a similar product. Usually, the hype is first surrounded by an expensive product and then the more affordable brand creates it’s version, amplifying the hype. Other times the dupe has been around forever and it’s up to the consumer to discover it. This is the case with Laura Mercier and Coty Airspun which has actually been around since the 1930’s.
Sometimes makeup dupes are released within a couple years after the original and we can almost instantly see its a dupe. That’s definitely the case with L’Oreal Lash Paradise and Too Faced Better Than Sex Mascara. Then there are dupes that take forever, such as, MAC Studio Fix foundation and Maybelle FIT Me. Foundation is one of those beauty items that has only recently starting evolving in comparison to how long it’s been available. So now we’re able to MAC results with a Maybelline price.